Master Toy Granted for Wibbly Pig

LONDON: BBC Worldwide has awarded Rainbow Designs the master toy license for the preschool brand Wibbly Pig.

The series is based on the books by Mick Inkpen and adapted for TV by Will Brenton. Rainbow Designs will produce Wibbly-based gift and play items, including plush toys, wooden toys, puzzles and games, beginning in February 2011. There are also plans to extend the range into homeware.

BBC Worldwide recently signed Brecrest to develop Wibbly Pig themed children’s apparel.