MarVista Digital Ties Up with iN DEMAND in VOD Deal

LOS ANGELES: MarVista Digital Entertainment (MVDE) has entered into a distribution agreement with iN DEMAND that sees its content become available across a number of key VOD outlets in the U.S.

The pact brings the company's new releases and library titles to VOD services such as Comcast, Time Warner Cable, Cox Communications and Bright House Networks. The hit Disney Channel original movie Zapped, starring teen sensation Zendaya, will be the first MVDE title added to iN DEMAND’s VOD lineup when it becomes available September 15.

“iN DEMAND is the pre-eminent leader and provider of quality content into the ever growing VOD marketplace, and we’re absolutely thrilled to be working with them directly,” said Vanessa Shapiro, the executive VP of distribution at MarVista Entertainment. “Our new relationship with iN DEMAND allows both MVDE and MarVista Entertainment to reach the broadest audience across the U.S. with our wide range of programming targeted to a diverse audience demographic.”