Ludorum Lands New Licensing Agreements for Chuggington

LONDON: Ludorum has scored a number of licensing deals for the preschool hit Chuggington in Spain.

Working with local licensing agent Biplano, Ludorum secured a publishing partner with Random House in the territory. The publisher’s initial range of Chuggington story, activity, pop-up and novelty books will launch in May 2011 with a retail promotion in the global supermarket chain Carrefour.

Big Picture has been appointed as Ludorum’s partner for Chuggington home entertainment and the first DVD titles will be available at retail starting September this year.

Clara Wooller, Ludorum’s VP of international sales, said: “We are delighted to have forged such strong partnerships for Chuggington in Spain and to welcome our new licensees on board. These new agreements open up significant opportunities for Chuggington in Spain and we look forward to working with our partners in building the brand in this key territory.”