LOVEFiLM Scores Viacom Content for Streaming

LONDON: LOVEFiLM has added hundreds of hours of reality series, comedy and children’s entertainment to its instant streaming service thanks to a deal with Viacom International Media Networks.

Popular kids’ series such as Dora the Explorer, Blue’s Clues, SpongeBob SquarePants, Team Umizoomi, Bubble Guppies and Go Diego Go! are joining LOVEFiLM Instant by way of the Nickelodeon and Nick Jr. pact.

From VIMN’s MTV comes The Hills, Teen Mom, Jersey Shore and its British spinoff Geordie Shore and the celebrity prank show Punk’d. There’s also content from Comedy Central coming to the streaming service.

Chris Bird, the director of content strategy at LOVEFiLM, said: “We’re thrilled to announce the arrival of hundreds of great shows from prestigious broadcasters such as MTV, Comedy Central and Nickelodeon. These new additions to our already extensive selection of entertainment will offer our members—kids and adults alike—more variety than ever before.” 
 
David Lynn, the executive VP and managing director of VIMN UK, added: “This is a great way for our audience to access some of VIMN’s most well-known content, across any device. This partnership will create a fantastic gateway through which fans can view their favorite VIMN shows.”