Lionsgate to Release Fitness Line with Jane Fonda

SANTA MONICA: A new home-entertainment distribution deal secured by Lionsgate with Jane Fonda covers the DVD, digital and international rights to the fitness icon’s new line of workouts.

Fonda’s new line of workouts geared toward the baby boomers who are increasingly focused on health, wellness, vitality and longevity. Lionsgate is scheduled to release two Fonda titles—Jane Fonda: Prime Time Walkout and Jane Fonda: Prime Time Fit & Strong—on November 30.

"We are so thrilled to be in business with Jane, a truly iconic figure in the world of fitness. Jane’s message is that the key to aging successfully is staying active and we are so pleased to provide her fans with brand new workouts they can do at home," said Anne Parducci, Lionsgate’s home entertainment executive VP of marketing and family entertainment. "Lionsgate is truly committed to maintaining our leadership position in fitness through the distribution of unique, trusted and quality product such as Jane’s."

"I feel I’m at the right stage of life to get back into the Fitness business and pass on all that I’ve learned about being fit over 50," said Fonda. "And who better to join with than Lionsgate!"