Lifetime Rolls Out U.S. Version of Roiworld

SAN FRANCISCO: Lifetime Networks has launched the U.S. version of Roiworld.com, the recently acquired Korean "dress up" casual gaming site for women.

In the month its introduction to the U.S., Roiworld.com has recorded 1.3 million unique visitors and 43 million page views, and has registered more than 100,000 new members. The site lets users engage in user-generated content, social networking and casual virtual world experiences. Registrants can play more than 1,000 free games while making over the looks of stars and public figures.

Dan Suratt, Lifetime Networks’ executive VP of digital media and business development, noted: “With Lifetime being the leading entertainment company for women, we knew that casual gaming and specifically ‘dress up’ fashion games would be an asset to our already comprehensive digital efforts. We are pleased with the positive reaction Roiworld.com has received in just over a month. The U.S. launch of Roiworld.com is only the beginning with many more features to come that will enrich the site’s community experience and mobile capabilities.”