Lifetime Networks Fills Key Position in Senior Management Team

NEW YORK, March 17: Lifetime Networks has named OMD’s managing
director, Debbie Richman, to the position of executive VP of ad sales.

Beginning April 1, Richman will oversee all ad sales for
Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime
Digital. She will be based in New York and report to Lifetime’s president and
CEO, Andrea Wong.

Among the achievements during her tenure at OMD, Richman
created the OMD Summit, gathering client and industry leaders to discuss new
approaches to the upfront and leveraging branded entertainment. Additionally,
she was instrumental in leading the OMD National Programming Forum for her
clients that educated them on how best to partner with a content provider.

"An executive of formidable stature with extensive
relationships in the media community, Debbie has an outstanding record
developing innovative partnerships and client models in this fast-changing
business environment,” said Wong. “Leveraging the expanding platforms against
the powerful, top-rated Lifetime brand and our programming assets, Debbie and
her team will create even more opportunities and greater value for our
advertisers, as well as growth for our organization."

—By Ned Berke