Latin Flower Debuts New Productions at MIPTV

BUENOS AIRES, March 25:
Tapping into her years of experience in the international-distribution
business, Silvana D’Angelo has launched The Latin Flower Company, a new venture
that will be at MIPTV showcasing several properties, among them High
Mountain (Breaking Limits).

High Mountain, from Pampa Films, is the musical story of seven
youngsters from different countries who collectively run a dilapidated hotel in
Patagonia. As the story develops these young adults will form a music band,
called 2 High 4. The goal is to build High Mountain into a multiplatform brand with live shows, mobile
and online content and merchandising.

Swindlers, also produced by Pampa Films, is a TV series
based on the memorable story of the film Nine Queens, and The Black Sheep, produced by Teledoce, is about the troubles and
mix-ups of an extended family. Also among the titles available at MIPTV will be
The Two Lives of Mr. Pells,
from Sebastián Ortega, the creator of Lalola, and produced by Underground Contenidos. It is a
comedy about a successful TV journalist, Mr. Pells, and his wife, who make the
perfect couple on TV—so perfect that they must stay together in order to
safeguard the ratings of their news program.

“The Latin Flower Company
was born out of the needs of a new generation of Latin producers who require an
independent, professional distribution unit that can offer them strong
expertise and act as their link to international audiences,” says D’Angelo, a
former Telefe and Dori Media executive who is the president and CEO of Latin
Flower.

She wants her company to
offer programming that has the ability to hook viewers while “entertaining and
promoting the feelings and values deeply rooted in our Latin culture,” she
explains.

Noting that Latin Flower
is representing productions by the likes of Pampa Films, Underground
Contenidos, RGB and Teledoce Productions, D’Angelo notes: “These companies have
the same vision for the international market and the idea of creating
prestigious top-quality programming to meet the highest standards. [They want] to entertain viewers around the world by developing multi-target international
stories able to be adapted and [be relatable] all over the world.”

At MIPTV, D’Angelo is
particularly keen to expand her new company’s business in Europe. “I have been
working hard in opening challenging doors to Argentine programming in Western
Europe in the last [few] years with great positive results. We aim to create a
strategy to maintain and enlarge our great positioning in this continent we
have gained with top-quality fiction from 2005 to 2007. We are strongly
positioned in countries such as Russia both in [finished productions] and
formats and something similar happens in other European countries such as
Portugal, France, Romania and Greece. We are also focused on starting to
develop new-media content for new platforms.”

As she builds the company
this year, D’Angelo says she is making a commitment to “gathering the best
Latin fiction producers under our umbrella and guaranteeing our clients a
permanent and unique source of top-quality Latin content and personalized
service.”

For D’Angelo, who has been
working in the TV business since she was 20—getting her start at her
father’s home-video-distribution company on the acquisitions side—she
remains passionate about placing top-quality productions around the world. “The
thing I think I love the most is the fact that we never stop learning and
discovering things. We can never get bored in this business, definitively not!
It is completely creative, active and challenging. You learn how to understand
different cultures, people from every corner of the world, and also how to
minimize the gaps with the help of a good story.”

—By Mansha Daswani