Lars Mossing Promoted at MTV Networks Nordic

LONDON/STOCKHOLM, April 26: MTV Networks International
(MTVNI) has promoted Lars Mossing to general manager of MTV Networks Nordic,
effective May 5, reporting to Dan Ligtvoet, the executive VP and managing
director of MTV Networks Benelux and MTV Networks Nordic.

Mossing will succeed Clare Melford, the current GM of MTVN
Nordic, who will leave the company in May to pursue new career opportunities.
Based in Stockholm, Mossing, who was promoted from director of ad sales at MTVN
Nordic, will be tasked with increasing MTV and Nickelodeon’s digital media
presence across all Scandinavian territories including the continued launch of
the brands’ mobile channels and development of Internet and broadband
applications such as MTV Overdrive. In addition, Mossing will be responsible
for spearheading Nickelodeon’s expansion in the region including the extension
of the brand’s awards franchise, Kids’ Choice Awards, which will take place this fall.