Korean Launch for CBeebies

LONDON/SINGAPORE: QOOK TV, the Korean IPTV platform operated by KT, will launch CBeebies on its basic tier this week, reaching more than 1.2 million subscribers.

This is BBC Worldwide Channels’ first carriage deal for CBeebies—catered to viewers 6 and below—in the Korean market. “The inaugural launch of CBeebies in Korea is an important one for our long-term growth strategy in Asia,” said Mark Whitehead, senior VP and general manager for BBC Worldwide Channels Asia. “We are excited to have KT, the country’s number one provider of IPTV services, as our partner.”

“Growing our business in Korea remains a priority for us in Asia, and quality programming is a lynchpin to our success there,” he continued. “To that end, we have acquired a stable of award-winning and acclaimed preschool titles for the channel that are customized to appeal to and suit the developmental needs of distinct age groups. CBeebies delivers a safe, non-violent, interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values.”

Outside of the U.K., CBeebies is also available in Australia, Latin America, Poland, South Africa, the U.S. Hispanic market, Singapore, Hong Kong, Indonesia, India and Malaysia.