JupiterResearch Releases Data on Teens and Online Viewing

NEW YORK, February 5: According to a new study from JupiterResearch,
53 percent of online teens watch video on the Internet occasionally and 22
percent of them view video weekly or more frequently.

The report, Teens and Online Video: Understand Young
Viewers to Target Them Effectively,
provides recommendations for programmers and marketers on how to effectively
reach these online video viewers.

"Younger consumers tend to be extremely savvy about
online media so it's not surprising that teens are making significant use of
Internet video," said Joe Laszlo, senior analyst and research director
with JupiterResearch. "Moreover, teen frequent video viewers tend to be both
active online and socially influential. For example, 47 percent of them buy
products and services online, compared with the 33 percent of online teens
overall who make such purchases."

The report also found that 44 percent of teen online video
viewers usually find the programs they watch based on friends' recommendations.
Other popular means of discovering online video include personal blogs and
social networking sites like MySpace, as well as search engines.

"Teen-oriented online video services will prove
lucrative, but firms offering them must proactively address parental and
privacy concerns to be successful," said David Schatsky, the president of
JupiterKagan. "Marketers need to balance teens' propensity to share with
the imperative to protect privacy, while offering content of interest to this
young audience."