Jim Henson & Chick-fil-A in Promo Partnership

HOLLYWOOD: The Jim Henson Company has partnered with the national restaurant chain Chick-fil-A in support of the preschool series Pajanimals’ October debut on Sprout in the U.S.

Beginning in October and running through December 31, more than 1,500 Chick-fil-A locations in 39 states will offer five different Pajanimals board books with the purchase of any Chick-fil-A kids’ meal for 3-year-olds and younger. The Jim Henson Company, Sprout and Northern Ireland’s Sixteen South Television are currently in production on 26 half-hour episodes of the series.