JAKKS Pacific Named Master Toy Licensee for Winx Club

LAS VEGAS: Nickelodeon has tapped JAKKS Pacific to serve as the master toy licensee in multiple territories for the animated girl-skewing brand Winx Club.

JAKKS will manufacture, distribute and market a line of toys and other products for Winx Club, with the first range to be delivered for fall 2012 to coincide with the premiere of the brand-new CGI episodes on Nickelodeon. Products will include dolls, playsets, role play, dress-up and Halloween costumers.

Nickelodeon is scheduled to begin airing Winx Club in the U.S. in June 2011. Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.

"The Winx Club is a great opportunity for us to bring engaging entertainment to our young girl audience," said Leigh Anne Brodsky, the president of Nickelodeon Consumer Products. "The JAKKS Pacific product line will reflect the guiding principles of the Winx Club that appeal to girls: self-expression, friendship, adventure, magic and fashion."

Stephen Berman, the president and CEO of JAKKS Pacific, added, "We are thrilled to be the master toy partner for Nickelodeon on their innovative new brand, Winx Club. We are looking forward to bringing a comprehensive line of products to market, full of the positive messages and girl empowerment that Winx Club epitomizes. Winx Club is an exciting new initiative for JAKKS for 2012."