ION Rolls Out Wellness, Lifestyle Network

WEST PALM BEACH, February 21:
ION Media Networks this week began rolling out ION Life, a network dedicated to
active lifestyles, personal growth and wellness, through its nationwide
television station group.

ION Life debuted on February 19
as a 24/7 digital broadcast network on ION Media Networks’ television station
group. In addition, ION Life presents a weekly one-hour branded program on the
company’s flagship network, ION Television, reaching over 93 million homes.

“The launch of ION Life marks
another step in our plan to build value for our nationwide TV platform by
developing a portfolio of multiple brands and digital networks across different
demographics and content genres,” said Brandon Burgess, the president and CEO
of ION Media Networks. “Following the recent highly-rated debut of qubo, our branded multiplatform network for kids, ION
Life serves adult viewers with quality TV content centered around active and
healthy lifestyles.”

The channel’s slate of
programming covers topics such as health, fitness, nutrition and wellness. The
lineup includes Information Television Network’s Healthy Body, Healthy Mind and Cutting Edge Medical Report, and Breakthrough Entertainment’s Patient
Files and Little Miracles. It will soon expand to encompass competitive and
lifestyle sports, travel, competitive events, shopping and “best of” guides.
Longer-term development goals for ION Life will include additional content
partnerships and acquisitions and plans to expand the ION Life brand to other
platforms, including online at www.ionlife.tv, on-demand and mobile.