INX Extends U.K. Reach for Hindi Channels

MUMBAI, September 24: INX
Media’s Hindi-language general-entertainment channel 9X and Bollywood music service
9XM are set to make their debut on Freesat in the U.K., where the channels’
reach already includes the BSkyB EPG platform.

9X, which features a mix
of fiction and nonfiction shows and hit Bollywood movies, is the first Hindi
general-entertainment channel to launch on Freesat. 9XM showcases hit Hindi
music 24 hours a day, presented by animated characters with humor.

Indrani Mukerjea, the
founder and CEO of INX Media, said, “I am delighted to announce that 9X and 9XM
are now also available on Freesat. 9X has reached Freesat viewers in time as
our epic series kahaani hamaaray MAHAABHAARAT ki was recently launched in the U.K. with English
subtitles. We are confident that the wide variety of family entertainment on 9X
and the world-class Bollywood music entertainment of 9XM will establish a
strong connection with Freesat TV viewers.”

—By Kristin
Brzoznowski