Singapore’s SFS, MDA Launch Local Animation Production Initiative

SINGAPORE, August 6: In an effort to boost the production of
animated short films in Singapore, the Singapore Film Society (SFS) and the
Media Development Authority of Singapore (MDA) have launched the Animated Short
Film Initiative (ASFI).

The initiative encourages local animation companies and
independent animators to create short films of high quality that can be
showcased in festivals and markets around the world. Applicants with original
short film ideas can now apply for grants of up to S$40,000. Proposals for
short film ideas can be submitted in the following two categories: Category A,
for films that have a runtime of 3-15 minutes, which are eligible for up to
S$15,000 funding per project, and Category B, for films that have a runtime of
16-30 minutes and are eligible for up to S$40,000 of funding per project. Proposals
submitted will be judged based on originality of concept, quality of story and
designs, the applicants’ track record and their ability and commitment to
manage and deliver the project. There is no preference for animation style,
which can include 2-D, 3-D, Flash or claymation. Criteria for both categories
vary and successful applicants will be expected to complete their projects
within a year of receiving funding.

Kenneth Tan, the chairman of SFS, commented: "Animation
is a high strategic priority for SFS and for Singapore as a whole. The
opportunities that the field of animation provides—creatively,
technologically, and economically—are crucial for a young film production
industry like ours. We are excited about the prospects of this Animated Short
Film Initiative and believe it will seed and catalyze both production and consumption
activity levels."

Seto Lok Yin, the assistant CEO of industry at the MDA,
added: “MDA is pleased to partner and support the Singapore Film Society in
this industry-driven initiative. We hope to see more people take the plunge
into the creative industry and create an active and vibrant animation scene
here. This initiative provides a good platform for local talents to jumpstart
their career and it will benefit the animation industry as a whole as more of
our talents get a chance to hone their skills. We are hopeful that ASFI will
lay the foundation for creative talents to emerge and become future captains of
the animation industry.”