Indosiar Launches Local Version of The Nanny

HONG KONG, September 20: Indonesian
broadcaster Indosiar (PT Indosiar Visual Mandiri) will premiere a locally
produced version of Sony Pictures Television International’s (SPTI) U.S. sitcom
The Nanny on September 25,
2006.

The Indonesian show,
called Si Neny, is SPTI’s first
scripted adaptation in Asia, excluding India and Japan. The series is being
produced by Indosiar in the local language, Bahasa Indonesian, and will air
Monday through Friday at 7:30 p.m.

“We are very
excited about Si Neny and proud to partner with Indosiar in bringing
this much-loved character and story to the Indonesian audience,” said Todd Miller, the senior VP and managing
director for Asia of SPTI. “The format has demonstrated universal appeal with
successful local adaptations around the world and we look forward to its Asian
debut.”

“As one of the major
broadcasters in Indonesia, we are very pleased to have SPTI entrust us with
their valuable The Nanny format,” said Triandy Suyatman, the program director
of PT Indosiar Visual Mandiri. “In addition, our
cooperation with SPTI has enhanced our in-house production capabilities and
brought it to an international standard of quality. We believe Si Neny's story will resonate with
the Indonesian audience since, in our culture, almost every family has a nanny
helping with out with daily life.”