FremantleMedia and Insight Ink First Look Agreement

LONDON, September 20: FremantleMedia
Enterprises (FME) and the Canadian independent producer Insight Productions
Company have concluded a mutual first look agreement.

The deal will grant FME
a first look at Insight Productions projects; while Insight will have the first
option for the Canadian market on new formats from FremantleMedia, which they
will then produce for their local audience. Both FremantleMedia and Insight
will look to develop funds and produce projects together with other Canadian
production companies and broadcast partners around the world. Jane Rimer, the
media consultant to Insight Productions, brokered the deal with Dan Allen, the
COO of FME.

FME and Insight have
had an ongoing relationship. Insight produces Canadian Idol and as well as a local
version of Project Runway. Insight also co-produces the teen drama, Falcon Beach, with Original
Pictures, in conjunction with Global Television and ABC Family USA. Fremantle
International Distribution (FID) distributes Falcon Beach internationally and
has already sold the series to more than 20 territories.

“This new agreement
signals an exciting time ahead for both FME and Insight as we look to share
both formats and finished programs,” says David Ellender, the CEO of FME.
“Insight are proven leaders in producing shows with global appeal, as they are
for their tremendous expertise in replicating international formats to suit a
local audience. We very much look forward to working with John Brunton and the
team at Insight.”

“FremantleMedia is the
perfect fit with Insight and I look forward to building our already successful
partnerships with David Ellender and his team,” says John Brunton, the
president and CEO of Insight Productions Company. “This is going to be a huge
opportunity for both Insight and FremantleMedia both here in Canada and around
the world.”

“By expanding our existing
relationship with FremantleMedia, we are growing our ability to deliver
top-quality international formats in Canada in a fashion that is both true to
the original and that will work profitably and creatively in the Canadian
market context,” adds Barbara Bowlby, the executive VP of Insight.