India's Tata Sky Preps DVR Rollout

NEW DELHI, November 4: The Indian DTH platform Tata Sky has selected
NDS's XTV solution to roll out a PVR service to its subscriber base.

Tata Sky+ enables viewers to record live TV, play back, pause and
rewind live broadcasts, with storage of up to 45 hours of programming. The
platform, a joint venture of the TATA Group and STAR—whose parent
company, News Corporation, is the majority owner of NDS—launched in
August 2006. It currently has 2.7 million subscribers and aims to reach 8
million by 2012.

Vikram Kaushik, the managing director and CEO of Tata Sky, noted:
"The introduction of PVR technology will revolutionize the TV viewing
experience in India. The PVR's recording and playback features will allow our
subscribers to time-shift their TV viewing, and thanks to the pause and rewind
features, viewers can be sure that they won't miss any of their favorite shows
any more, and that they can catch all the action in live TV broadcasts."

Sue Taylor, the senior VP and general manager of NDS Asia Pacific,
added: "NDS technology, supported by our strong local presence in India,
has enabled Tata Sky to deliver the highest quality of TV service as well as
giving them the freedom to develop exciting new options to be implemented in
the future. NDS is proud to play a pivotal role in providing Tata Sky with an
innovative platform that helps them enhance the viewer experience."

—By Mansha Daswani