Icon Animation Expands Reach of Lola & Virginia

BARCELONA, September 28: Icon Animation has secured a raft
of new international broadcast deals for its hit girl-skewing animated property
Lola & Virginia.

In Finland, commercial broadcaster MTV3 has picked up the
series, a deal that follows the sale of the show to TV2 Norway at MIPTV earlier
this year. Greece’s 06 TV has acquired the TV and home video rights to Lola
& Virginia, while E-MAS in Malaysia
acquired the show for broadcast on public channel RTM.

In Latin America, home-video distributor and merchandising
agent Tycoon has acquired the home-video rights for Mexico and Central America.
Lola & Virginia currently airs with
strong ratings on Nickelodeon Latin America and SBT in Brazil.

Lola & Virginia has sold worldwide in more than 40 territories to
broadcasters that include RTVE, France 3, RTP, as well as Nickelodeon in Latin
America, Asia and France and the Disney Channels in Spain and Italy. It is
supported by a licensing and merchandising strategy that includes a deal for
Spain and Portugal with Comercial Nim.

Products bolstering the series
include school sets, stationery, backpacks, pencil cases and further product
lines are planned by Comercial Nim working with Mendía Marketing, which will
include games, T-shirts, beach sets and toiletries. Icon Animation has also
reached a licensing deal with trading card company Panini, who is set to launch
a series of products across Spain, Portugal, Italy and Brazil including a sticker
stack book, story albums, puzzle and coloring books. The rollout will begin in
Italy, where the series airs on the Disney Channel.

Grupo Edebe has already launched
ten manga-style comic books in Spain and mobile content producer Alvento is
distributing ring tones, games, images, screen savers and a WAP portal for the
brand.

Icon Animation is also producing
online games for the Lola & Virginia
website, which is available in Spanish,
English and Catalan and is also currently being localized in Italian and
Portuguese.