Hulu Offers Ad-Free Option

SANTA MONICA: Hulu has unveiled a new commercial-free option for subscribers, priced at $11.99 per month.

Consumers will now have the option to watch Hulu free of ads for $11.99 per month or with limited commercials for $7.99 per month. Current Hulu subscribers will maintain their existing subscription, but will have the ability to switch to the commercial-free option at any time for an additional $4 per month. For viewers who choose to watch content with limited commercials, Hulu will continue to show fewer commercials than scheduled television.

"At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience," said Mike Hopkins, the CEO of Hulu. "Many of our customers have asked us for a commercial-free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience; in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials."