Hong Kong’s now TV Adds Celestial Pictures-Branded Channels

HONG KONG, April 11:
Celestial Pictures will launch two branded channels—Celestial Movies Asia
(CMA) and Celestial Classic Movies (CCM)—in Hong Kong via PCCW’s now TV IPTV
platform.

Both channels will
premiere on now TV on Tuesday, April 15. CMA will deliver more than 100 movies from
Japan, Korea, Hong Kong, Taiwan, mainland China, Thailand and Singapore every
month. These include Cha Tae-hyun’s Two Guys, Erika Sawajiri’s Closed Note, Francis Ng’s One Last Dance, Kimura Takuya’s Love and Honor, Kwon Sang-woo’s Running Wild and Yuko Takeuchi’s Spring Snow. Other content includes sneak previews and
exclusive behind-the-scenes content.

CCM will broadcast classic
Chinese movies from the Shaw Brothers film library, as well as other film
libraries. Broadcasting 24 hours a day, the channel presents definitive movie
moments from directors John Woo, Yuen Woo Ping, Chang Cheh, King Hu and Liu
Chia-liang, as well as actors Jet Li, Chow Yun-fat, Stephen Chow, Maggie
Cheung, Andy Lau, Bridgette Lam, Gordon Liu and Ti Lung.

now TV customers can subscribe
to Celestial Classic Movies for HK$21 per month (12-month contract) and Celestial
Movies Asia for HK$42 per month (12-month contract).

Terry Mak, the executive VP
for distribution and TV networks at Celestial Pictures, said: “The launch of CCM
and CMA is setting a new milestone in the promotion of Asian cinema in Hong
Kong and we are proud to debut these two channels on now TV. It is our mission to engage
viewers and showcase the diversity of Asian movies. We are proud to bring such
a broad spectrum of classic Chinese movies to a new audience and offer a
variety of Asian movies relevant to everyday lives.”

PCCW’s managing director of
television and content, Dominic Leung, said: “We are delighted to add CMA and
CCM channels to the now
TV channel lineup. Movies and dramas form one of our central pillars of content,
providing customers with countless new and classic local and Hollywood movies. This
serves to underscore our pledge to continuously upgrade our service, with the
emphasis on customer choice. I’m confident that CMA and CCM will delight Hong
Kong viewers.”

—By Irene Lew