Home-Video Agreement in Place for Sid the Science Kid

HOLLYWOOD, June 2: The Jim
Henson Company has named NCircle Entertainment as the home-video distributor
for its new animated preschool series Sid the Science Kid.

NCircle will exclusively
handle all home video and digital formats in the U.S. and Canada. Sid the
Science Kid, formerly known as What’s
the Big Idea?, is produced through
a partnership between The Jim Henson Company and KCET. The series, a
sketch-comedy format that uses digital puppetry animation, is currently in
production for 40 half-hour episodes, and is scheduled to debut on PBS KIDS on
September 1.

Peter Schube, the
president and COO of The Jim Henson Company, said, "Sid the Science Kid is the next chapter in our company's history of
creating highly entertaining and meaningful programming for our youngest fans.
We are thrilled to have NCircle join us as an 'anchor' partner and apply their
smart and thorough approach to the distribution of children's video product to
this title, ensuring that our audience will enjoy this exciting series across
all platforms in North American territories."

"The Jim Henson
Company is an iconic brand recognized by avid fans of all ages and we are
extremely delighted to have been afforded the opportunity to launch and help
build the Sid the Science Kid
franchise in the North American market," commented Debbie Ries, the senior
VP and general manager of NCircle Entertainment. "The property, which
helps inquisitive children fill their insatiable appetite for everyday
questions, is a perfect complement to our quality family and kids home-video
portfolio and we strongly believe our retail expertise and brand-management
capabilities will amplify its market potential."

—By Kristin
Brzoznowski