HIT Preps Barney’s 20th Anniversary Celebrations

NEW YORK, June 22: HIT Entertainment is planning a range of
events to celebrate the 20th anniversary of its successful global
brand Barney, kicking off this September
with a 20-city national Purple Bus Tour, sponsored by JAKKS Pacific and in
partnership with Toys
‘R’ Us and Children’s Miracle Network (CMN).

Other
activities tied to the birthday celebration include the retail launch of the
all-new Barney preschool
toy line from master toy licensee, JAKKS Pacific, as well as the new,
birthday-themed DVD, Barney: Dino-Mite Birthday, from Twentieth Century Fox Home Entertainment.

“Barney is one of the most iconic
preschool properties in the world, and over the last 20 years, he has taught
children to share, care and how to use their imaginations,” said Jamie
Cygielman, the senior VP and general manager of consumer products for North
America at HIT Entertainment. “This fall
marks the kickoff of a 15-month birthday celebration that gives fans—both
past and present—an opportunity to interact with Barney in a way they
never have before. With a team of great partners on board, we can’t wait to get
on the bus and hit the road with everyone’s favorite purple dinosaur!”