here! Networks, StarBrand Media Strike Merchandising Partnership

LOS ANGELES, May 3: StarBrand Media has partnered with the
U.S.-based gay- and lesbian-targeted here! Networks to allow viewers to
purchase a variety of branded consumer products featured on the channel’s
gothic supernatural soap Dante’s Cove.

StarBrand Media will utilize its stable of over 200
established partnerships with consumer product companies to integrate those
brand names into Dante’s Cove. The
fashion brands will be featured on the cast of the series, with additional
consumer brands being used on the set of the show and woven into the story
lines. StarBrand Media will also work with here! to maintain the online
consumer portal that allows fans to purchase the fashion styles, electronics,
vehicles, accessories and cosmetics featured on the series.

“We are pleased to offer the tremendous fan base of Dante’s
Cove a new opportunity to interact with the
show’s characters through this online merchandising platform,” said Paul Colichman,
the founder and CEO of here! Networks. “StarBrand has built partnerships with
some of the biggest brand names in the country and now here! audiences will be
able to purchase these products featured on Dante’s Cove.”

StarBrand Media is a new media company that allows consumers
to purchase brand name products featured in American television programs. It
currently works with television shows such as The CW’s Gilmore Girls, Smallville, One Tree Hill, Veronica
Mars, Supernatural, All of Us; Showtime’s The L Word
and Queer as Folk, Warner Bros.
Television’s The O.C.; and
Telepictures Productions’ The Tyra Banks Show, among others.