Heavy Men’s Network Launches With Online Services

NEW YORK, March 18: Online
video company Heavy, Inc., has launched the Heavy Men’s Network, a premium
male-focused online video network that includes its flagship site, Heavy.com,
along with several other online destinations for men.

The other web businesses
within the network are BNQT.com, Newgrounds, Quincy D. Jones III's QD3 and
Vidshadow. The company says additional men's media brands will debut in the
future.

Heavy Men’s Network
employs the Husky Network’s video ad units known as “Video Skins,” which allows
publishers to monetize their video by wrapping any video player with a premium
ad unit specifically designed for brand advertisers. The Husky Network is a
video advertising network that provides brand advertisers with hand-selected
premium publishers and bloggers.

BNQT.com is the Banquet
Action Sports Digital Network. BNQT covers more than eight different sports
categories, including skateboarding, snowboarding, surfing, freestyle
motocross, BMX biking, wakeboarding, free-skiing and mountain biking.

Newgrounds allows anyone
anywhere to submit Flash games and have them appear on the site instantly.

QD3, founded by Quincy D.
Jones III, is an independent urban multiplatform media and entertainment
company. The company produces, aggregates and distributes original urban
programming across online, DVD, television, VOD, mobile and theatrical
platforms.

Finally, Vidshadow is an
Internet video business that features high-quality, premium content across a
broad range of subjects and genres. The company is comprised of The Vidshadow
Platform Group, The Vidshadow Media Group and The Vidshadow Content Group.

"In joining forces as
the Heavy Men's Network, this premier brand of online video publishers focused
on the male audience will deliver brand advertisers the most engaged male
audience to be found anywhere on the web," said Eric Hadley, the chief
marketing officer of Heavy. "The creation of the Heavy Men's Network is a
vital step in continuing to provide the male audience with the best video
content, while offering online men's destinations the opportunity to monetize
their video in the same way Heavy has enjoyed for years."

"Until now,
advertising networks have traditionally focused only on quantity,"
continued Hadley. "The Heavy Men's Network extends this focus to also
include the quality and differentiation of the ads—such as the size and
placement—to ensure 100-percent share of voice for our advertisers. We
believe that by giving the end user the videos they want, and giving the
advertiser a clutter-free environment with one big ad that combines the best of
video and display, the Heavy Men's Network is providing the most unique
experience in the online video space."

—By Ned Berke