HBO Asia to Represent BabyFirst

SINGAPORE: HBO Asia has secured a deal to serve as the exclusive distribution agent for the infant and toddler channel BabyFirst across the Asia Pacific.

BabyFirst delivers content for young ones up to the age of 3 in a commercial-free environment with a slate supervised by experts in the fields of child psychology and development, early childhood education and children’s programming.

Guy Oranim, the CEO of BabyFirst, commented: “Our unique content coupled with HBO’s well-deserved reputation and footprint will yield positive results as we expand our reach in Asia.”

“HBO Asia has had a presence in Asia for 17 years and we now operate in 22 territories," said HBO Asia’s CEO, Jonathan Spink. "These successes didn’t happen overnight but through hard effort, significant investment and the establishment of relationships with regulators, governments, affiliates, partners and many others. Having established a strong presence in Asia, HBO Asia is proud to be partnering with world-renowned content providers like BabyFirst, and assisting them in expanding their business in the region.”