Hallmark Channel

TERRITORIES: The pan-Asian feed is available in some 20 countries across the region, including Australia, China, Thailand and the Philippines.

OWNERSHIP: NBC Universal Global Networks Asia Pacific 

DISTRIBUTION: 17 million homes via cable and satellite 

GENRE: Female-skewed entertainment channel 

TARGET DEMOGRAPHIC: Modern females 25 to 49 

REVENUE MODEL: Advertising and subscription 

SENIOR MANAGEMENT 

Managing Director, Asia Pacific, NBC Universal Global Networks: Raymund Miranda 

VP, Commercial & Network Development, Asia Pacific, NBC Universal Global Networks: Christopher Williams 

Advertising Sales Director, Asia Pacific, NBC Universal Global Networks: Salauddin Sinnakandu 

Affiliate Sales Director, Asia Pacific, NBC Universal Global Networks: Christopher Chew 

Programming Director, Asia Pacific, NBC Universal Global Networks: Karen Johnston 

CONTACT EMAIL: info.asia@nbcuni.com 

WEBSITE: www.hallmarkchannel.tv 

TOP-RATING SHOWS: The Biggest Loser, The Oprah Winfrey Show, Merlin 

RECENT ACQUISITIONS: All eight seasons of The Biggest Loser 

ORIGINAL PRODUCTIONS: The Biggest Loser Asia, launching later this year

PRIME-TIME HOURS: 7 p.m. to 12 a.m. 

PROGRAMMING STRATEGY: Owned by NBC Universal Global Networks, Hallmark Channel in Asia offers a variety of English-language entertainment anchored in real-life situations. The female-focused channel showcases prime-time programs that appeal to modern women, including first-run dramas, inspirational talk shows, unscripted lifestyle programs that celebrate the human spirit and iconic TV series and movies. 

"Inspirational and intelligent quality programs have great appeal and viewership," says Karen Johnston, NBC Universal Global Networks Asia Pacific’s programming director, of the slots the network is looking to fill. "Hallmark Channel is always on the look out for such programs in all genres from dramas, talk shows to unscripted series." 

First-run dramas on the channel include Army Wives, Merlin, The Starter Wife and American Dreams. Further series include The Nanny and Without a Trace. Lifestyle reality programs that celebrate the human spirit are strong performers, such as The Biggest Loser, which the channel will be launching a local version of later this year. The Oprah Winfrey Show has been a perennial top rating series as well. 

Movies also feature in the lineup. Titles airing this month include Mystery Woman: Snapshot, Back to You and Me, Mystery Woman: At First Sight, Murder 101, Jane Doe: Vanishing Act and We Were the Mulvaneys. 

UPCOMING HIGHLIGHTS: The Biggest Loser Asia is slated to premiere at the end of 2009. Not only is the show Hallmark’s first original production, but it’s also Asia’s first regional weight-loss reality series. The Biggest Loser Asia will be hosted by Malaysian TV personality, actress and singer Sarimah Ibrahim. A total of 30 contestants will participate, with the winner to receive a cash prize of $100,000.