Granada Ventures Names Master Toy Partner for Bella Sara

LOS ANGELES, February 12: Granada Ventures has appointed
Sabba Toys as the master toy licensee in all English-speaking territories for
the girl-skewing, horse-themed property Bella Sara.

Sabba Toys will develop a toy line, including action figures
and games, set to roll out in fall across major, mid-tier and specialty
retailers across the U.S.

Bella Sara, which
targets girls aged 5 to 12, originally launched in Scandinavia as horse-themed
collectible trading cards, which include messages of self-empowerment and an
online community. The property sold more than 30 million cards and the website
attracted some 1.6 million users from 240 countries. Granada Ventures holds the
worldwide licensing rights for Bella Sara, with the exception of Scandinavia, in all categories
except collectable cards and entertainment programming, which are held by
Hidden City Games.

—By Kristin Brzoznowski