Granada TV Heads to Hong Kong

HONG KONG: ITV Studios Global Entertainment is to launch the general-entertainment channel Granada TV on PCCW’s now TV in Hong Kong.

Granada TV offers dramas, comedy, reality and talk and entertainment shows, drawing on the resources of the ITV Studios catalogue. Shows on the channel’s roster include Dancing On Ice, I’m a Celebrity Get Me Out of Here!, Ant & Dec’s Saturday Night Takeaway, Pier’s Morgan’s Life Stories, Four Weddings, Popstar to Operastar and Lewis.

Janice Lee, PCCW’s executive VP of TV and new media, said, “now TV strives to deliver the most diversified and entertaining programming in Hong Kong. The addition of Granada TV aligns with our strategy to continuously offer more choices in quality content to viewers and to escalate the level of enjoyment. Granada TV’s unique and extensive programming portfolio will be greatly enjoyed by our viewers, especially those who appreciate high-quality British programming.”

James Ross, the regional director for Asia at ITV Studios Global Entertainment, added, “This latest launch cements Granada TV’s reputation as the fastest growing entertainment channel in Asia. Hong Kong has always been a priority market for Granada TV and we are especially delighted that now TV will be the first pay-TV platform in the territory to offer our contemporary programming which includes many of the most commercially successful entertainment, reality and drama shows on TV today.”