Google in Ad Measurement Deal with Nielsen

NEW YORK/MOUNTAIN VIEW, October 24: The Nielsen Company and
Google have entered into a multi-year, strategic relationship that aims to
provide detailed data to advertisers on how and when their campaigns are being
viewed, and the kinds of audiences they are reaching.

The search engine giant operates Google TV Ads, an online
platform for buying, selling, measuring and delivering television ads. The
platform, which has been operational since May, includes advertising inventory
across hundreds of channels and all dayparts. It provides advertisers with
second-by-second set-top box data on the reach and impact of a campaign. Now, data
derived from Nielsen’s representative television ratings panels will provide
Google TV Ads advertisers with the demographic composition of the audience.

Moving forward, Google and Nielsen will explore a number of
other opportunities to work together to measure online and other media.

“This is an important, strategic relationship for both
companies and a great fit,” said David Calhoun, the chairman and CEO of The
Nielsen Company. “The relationship with Google—which we expect will
expand significantly in the months ahead— is a prime example of the ways
Nielsen is embracing new technologies, platforms and relationships worldwide to
serve clients more completely, to provide companies with its insights and to
help expand the base of potential advertisers everywhere.”

Eric Schmidt, the CEO at Google, added, “As we continue to
expand our TV advertising program, it is important that we provide advertisers
and agencies with data that will help them reach their target demographic with
the right ad. Working closely with Nielsen, the industry leader, improves our
measurement capabilities by adding a demographic layer on top of existing
set-top box data.”

—By Mansha Daswani