Globosat, Playboy TV Latin America Form Joint Venture

RIO DE JANEIRO/BUENOS AIRES, January 2: Globosat
Programadora and Playboy TV Latin America have partnered to create Playboy do
Brasil Entretenimento to boost the quality and local production of adult
content in Brazil.

The new brand, which will begin operations during the first
quarter of the year, will manage both companies’ adult channels in the
Brazilian market: Globosat’s Sexy Hot, For
Man and Playboy TV Latin America’s
Playboy TV, Playboy TV Movies, G Channel, Venus, Venus
XXL, Private, Spice Digital Networks, Fresh!,
Shorteez and Xcess as well as Globosat’s Sexy Hot website.

“I’m very pleased with the new joint venture,” said Alejandro
Iglesias, the general manager of Playboy TV Latin America. “In terms of
creativity and production, the combination of Playboy TV, Venus, Private and
Spice with Sexy Hot and For Man will make us stand out as providers of adult
content in Brazil and will allow us to better serve the audience with a wider
variety and better quality of local and international content.”

“Playboy do Brasil Entretenimento will generate new deals
and will diversify the adult programming offered in Brazil, giving the viewer
more choices in this segment,” added Elton Simões, the director of Globosat’s
premium channels.