Globo TV Sports Expands European Distribution of Brazilian Football

RIO DE JANEIRO, January 29: Globo TV Sports has inked a deal to distribute a package of Brazilian football programming via the Internet and mobile to 51 countries throughout Europe.

Under the deal, the 82 games from the Brazilian Magic Football package, featuring the best games of the 2008 season from the Brazilian and Sao Paulo championships, will be transmitted in English and in other local languages to the 51 European countries that are part of the negotiation.

With this new deal, Globo TV Sports expands its distribution of Brazilian football to more than 130 countries around the world.

“For us it is with great satisfaction that we take the excellence of our sport to all of Europe,” said Marcelo Spinola, the distribution director for Globo TV International. “The conquest of these new markets demonstrates the strength of the Brazilian championship, recently elected as the fourth best in the world by IFFHS.”

—By Irene Lew