Funny or Die Goes Mobile with Babelgum

LOS ANGELES: Babelgum and Funny or Die have signed an exclusive wireless licensing agreement to bring videos from the comedy website to mobile platforms.

The deal brings new and library Funny or Die videos to mobile users over the next two years through Babelgum. Plans include offering a stand-alone Funny or Die-branded iPhone application, as well as Funny or Die content in all current and future Babelgum applications. The comedy channel on the Babelgum website include a Funny or Die-branded section that will contain new content after Funny or Die premieres it on its website. Funny or Die founders are Will Ferrell, Adam McKay and Chris Henchy. Judd Apatow is one of the site’s principal partners.

"We are excited to showcase our content in Babelgum’s innovative wireless applications," said Dick Glover, the CEO of Funny or Die. "Funny or Die has become the leading Internet comedy video destination and Babelgum is the perfect partner for bringing our content to mobile users throughout the world."

"Our alignment with Funny Or Die further secures our position as a trusted source for smart comedy,” added Amber J. Lawson, the publisher of Babelgum’s comedy channel. "Our position as Funny or Die’s mobile provider offers a unique opportunity to our loyal Babelgum audience and to an entirely new audience who will now be able to experience our mobile application."