Fullscreen, VICE Round Out MIPDigital Fronts

PARIS: Fullscreen and VICE Media have been added to the lineup for the third edition of MIPDigital Fronts.

Fullscreen is a global network of content creators and brands on YouTube that develops online creators and produces multiplatform entertainment experiences. Catherine Balsam-Schwaber, the chief content officer at Mattel, will join Fullscreen’s head of sales, Kevin McGurn, for an on-stage interview to discuss how the two companies work together to create entertaining brand experiences through content for a new generation of consumers. VICE Media, meanwhile, will unveil the next chapter in the company’s multiplatform expansion and showcase a slate of new content in Cannes.

Laurine Garaude, the director of television at Reed MIDEM, said: “It’s all about content. These multiplatform networks are the next-generation studios. As the leading international content market place, it’s our role to enable business deals between our core audience and these new players who are reinventing the way content is created, experienced and distributed.”