FremantleMedia, @Radical.Media Ink Development Deal

NEW YORK, June 6: FremantleMedia
Enterprises (FME) and @radical.media, announced a first-look development deal
and alliance, which will enable the worldwide distribution of traditional and
non-traditional content across all platforms.

The
arrangement, which takes effect immediately, is expected to bring at least two
new television programs to worldwide audiences in 2008. It also signals a
concerted effort to develop and expand the reach of branded entertainment
content on a global scale.

This new arrangement expands upon the companies’ joint success with the
interview series, Iconoclasts, which is about to enter its third season.
The series, which was developed by @radical.media and produced for The Sundance
Channel with Grey Goose Entertainment, has already been distributed into 39
countries by FME.

In addition to producing
award-winning commercials, @radical.media is known for its television, feature
films, music programming, and its know how in the areas of photography, graphic
and interactive design and the emerging field of branded content. Some of the
company’s recent successful branded series include The Gamekillers, a scripted
reality dating show produced with the advertising agency BBH and Unilever’s Axe
deodorant, which aired on MTV, and Fast Cars and Superstars: Gillette Young
Guns Celebrity Race, a reality show that pairs twelve celebrities with
top-ranked NASCAR drivers, a co-production with Michael Davies and BBDO
that will air in prime time on ABC in the second quarter of 2007.
@radical.media’s credits also include the Emmy Award-winning series 10 Days
That Changed The World for The History Channel, and The
Fog of War, the Academy Award
winner for Best Documentary, and the Grammy Award-winning Concert for George.

“@radical.media has a tremendous reputation as being at the forefront of
each new media frontier and has worked with some of the world’s leading
television networks, online properties, media agencies and brand marketers,”
says David Ellender, the CEO of FME. “We very much see this relationship as a
marriage of their creative development and production expertise, with our
international multi-media reach and we’re really excited to be working with
them to ensure we remain at the forefront of cutting-edge content.”

“This new
first-look partnership is a great opportunity for us to build upon our existing
success as a producer and marketer of multi-media and branded content with one
of the most important TV companies in the world,” adds Robert Friedman, the
president of media and entertainment at @radical.media. “Together, we look
forward to developing high quality multi-platform productions for television
and film, and distributing them worldwide through this global media
powerhouse.”