FremantleMedia North America Options Beauty Queen

COLOGNE: ohm:tv’s quiz format Beauty Queen has been optioned in the U.S. and Canada by FremantleMedia North America, following options in Spain, Finland and Germany.

Each episode of Beauty Queen sees a new hair salon—ranging from the upscale stylish and trendy to the small beauty shop—lure in unsuspecting customers who will later take part in a quiz show. Clients are offered a chance to win cash by answering questions about the latest entertainment gossip, stars and scandals. Each contestant is allowed only four wrong answers, with a fifth wrong response leaving their haircut at the mercy of the show’s host. Beauty Queen was created by Federica Petruccioli.

Joris Eckelkamp, ohm:tv’s CEO and co-founder, commented, “Beauty Queen is a unique spin on a trivia game show, offering juicy celebrity gossip in a fun and entertaining way. Its universal concept is perfect for the international and U.S. market with its unlimited sources of celebrity news."