FME, Deutsche Telekom in Ad Campaign Deal

LONDON, July 7: FremantleMedia
Enterprises’ (FME) FremantleMedia Archive division has licensed footage of Britain’s
Got Talent winner Paul Potts for an
online, TV and cinema advertising campaign by Deutsche Telekom.

The memorable clip of the
mobile-phone salesman turned opera singer—viewed 26.7 million
times on YouTube—will appear in a television,
cinema and online advertisement promoting Deutsche Telekom services (for
example T-Mobile), in a campaign themed Life Is For Sharing.

Gordon Craig, the head of archive sales at FME—which
is home to some 100,000 hours of TV and film programming—commented, “The
Paul Potts clip is just one of our many historic moments in television dating
back nearly 40 years and was a great example of Telekom’s vision. The Archive
contains a myriad of rarely seen photographs and exclusive footage which today
can be licensed and utilized across many platforms—not originally
possible—enhancing a brand’s awareness and positioning in today’s
marketplace.”

—By Mansha Daswani