FLO TV Sets Expansion Plans

SAN DIEGO: FLO TV is set to expand its live mobile TV service across the U.S. following the analogue switch-off on June 12, with a view to reaching more than 200 million potential customers by year’s end.

The digital TV transition this month will free up broadband spectrum for FLO TV’s dedicated network. FLO TV aims to expand into 39 new markets, offering its service to an additional 60 million customers with a total reach of more than 100 major markets and more than 200 million potential consumers nationwide by the end of 2009. The linear, live mobile TV network allows consumers to access broadcast-quality news, sports and entertainment on their mobile devices.

Immediately after the June 12 transition, FLO TV will bring its service to 15 new markets, among them Boston, Houston, Miami and San Francisco, while others will follow throughout the year. In addition to adding new markets, immediately upon the transition, FLO TV will expand service in existing markets, including Chicago, Los Angeles, New York and Washington, DC.

"The DTV transition is a milestone for TV lovers everywhere; with the completion of FLO TV’s nationwide network, consumers across the country now have the ability to watch TV on the go with the same high quality they’d expect in their living rooms," said Bill Stone, the president of FLO TV. "With this national coverage, we are poised to take on the next level of consumer engagement by bringing the FLO TV service to customers on multiple entertainment devices beyond the mobile phone."