Fitz Roy Signs Development Deal for Odd Rods

LAS VEGAS: Fitz Roy Media has firmed up a long-term development deal with Brothers Entertainment Merchandising (BEM) and Odd Rods Productions for Odd Rods, the motoring property that became popular in the 1970s as a trading-card series.

Fitz Roy is to develop, produce and distribute Odd Rods animation taken from more than 300 Odd Rods characters, along with the creation of a digital trading card library, gaming content and an integrated consumer products program. Odd Rods was created in 1969 as a trading-card and stickers series. It features big-headed monsters in muscle cars, motorcycles and more.

“The Odd Rods property is more relevant today then it was over 40 years ago and the Fitz Roy Media team are poised to help us reintroduce it not only to the fans who grew up with it but to their kids,” said Joseph Bongiovi, the president of BEM.

“Odd Rods is a classic property that is well positioned to capture a new generation of kids with a cadre of wacky and bizarre characters whose actions and antics—together with original 21st century rock music—are certain to create a ruckus kids will enjoy,” added Hamp Hampton, the CEO of Fitz Roy Media. “We look forward to working with BEM as we reinvigorate this iconic property for today’s kids.”