First-Time Exhibitors Sign Up for Licensing International Expo

NEW YORK: The Sharper Image, Live Nation and Saban are among the first-time exhibitors that are slated to attend the 2010 Licensing International Expo, taking place June 8 to 10 at the Mandalay Bay in Las Vegas.

There are more than 100 new additions for the event, among them Sea World (Busch Entertainment), Sony Computer Entertainment, Ubisoft and Vermont Teddy Bear. On the roster of returning attendees are, among others, 4Kids, American Greetings, BBC Worldwide, Beanstalk, Cartoon Network, CBS Consumer Products, Disney, Dreamworks, FremantleMedia, Hasbro, The Joester Loria Group, Lucasfilm, Marvel, Mattel, Inc., Paramount, Rainbow, Skechers, Sony Pictures, Twentieth Century Fox, United Media, Universal and Warner Bros.

Last year’s Licensing International Expo hosted 400 exhibiting companies, representing more than 7,000 brands and licenses.