Fireworks Sells Valemont to MTVNI

March 25, 2010 World Screen
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LONDON: Fireworks International has signed a two-year multiplatform deal for its drama Valemont with MTV Networks International (MTVNI).

The series will air across MTV and Viva channels in more than 150 countries, both online and with a linear broadcast. The deal includes 35 short-form episodes, the alternate reality game, the prequel episodes and extra videos for online, plus five half-hour episodes and the 100-minut TV movie.

 
"Creating a deeper interaction and experience for our viewers through our content is core to what we do," said David Booth, the VP of content and programming for MTV Brands International. “Valemont’s dynamic storytelling and ability to maintain a strong and compelling narrative across linear, online and mobile perfectly delivers for our audience.”
 
Jonathan Ford, the executive VP of digital acquisitions and distribution at Fireworks International, commented, “We have had great interest in Valemont since its launch to the international marketplace and are delighted to announce this major deal with MTV Networks International, a global leader in innovative, original multiplatform content. Valemont is a stunning series, perfectly capturing the vampire teen zeitgeist with high quality, adaptable content that works across all platforms, and this deal will see the drama available to an audience of millions of digital users throughout the world.”


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