FIC Launches Global Sales Platform FOX Media

LOS ANGELES: FOX International Channels (FIC) has launched FOX Media, which promises a new approach to global cross-platform media buying and sponsorships.

FOX Media encompasses FOX, National Geographic and FOX Sports in its portfolio of brands. The aim is to enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms. The FOX Media sales team—led by Deborah Armstrong, executive VP of advertising sales and corporate communications for Europe; Simeon Dawes, the executive VP of ad sales and partnerships for the Asia Pacific and Middle East; and Juan Vallejo, the senior VP of ad sales for Latin America—will be driving the global sales initiative forward. The team will collaborate closely with the FOX sales team in the U.S. to deliver a worldwide offering, while also supporting regional clients with the same multiplatform campaigns.

“At FIC, we turn the best TV shows into global cultural events; and with the launch of FOX Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said Hernan Lopez, the president and CEO of FIC.

“The global partnerships we have executed in the past with Microsoft and Samsung as well as our upcoming campaigns are all excellent examples of the creative, comprehensive, cross-platform solutions FOX Media is able to deliver with our unrivaled reach in the coveted 18-to-49 demo,” said Armstrong. “Our goal is to match global brands with FOX, National Geographic and FOX Sports; three of the world’s most powerful media brands, offering distinctive choices by genre, market, audience and media. We provide one stop access to the FOX world across entertainment, sports and factual programming and deliver global cross-media sponsorships that maximize the winning combination of TV and online.”

FOX’s in-house creative teams will now be known globally as FOXLab and will continue to deliver integrated, a la carte, cross-media campaigns to clients in any industry segment. These creative teams produce work directly with the FOX Media partners.

Lopez added: “With the expansion of FOXLab to service clients in every part of the world, we’ve become a truly full-service creative and content partner, well positioned to offer quality marketing partnership, branded content campaigns and native advertising relevant across all screens. It’s not just about channels anymore. We reach consumers across all media.”