Family Channel Expands Online Fare

TORONTO, January 19: Canada’s Family Channel has enhanced its online portfolio with an extended deal with Disney and a new video player. The expanded agreement with Disney-ABC-ESPN Television allows visitors to the channel’s Family.ca website to view a range of Disney Channel original series, such as Hannah Montana, The Suite Life On Deck and Wizards of Waverly Place, as well as TV movies. 

The Disney content will complement an online video slate that includes several original series from Family Channel. The programming will be accessible via a redesigned broadband player delivering enhanced functionality and new opportunities for promotional partners targeting the channel’s 8-to-14 demographic, including billboard space and video pre-rolls. The new Family Channel player with Disney content launches January 30.

"The extension of our deal with Disney is a significant achievement for our business as it will enable Family to offer the Disney programming experience to our audience on all relevant platforms—linear, on demand and now online," said Joe Tedesco, the VP and general manager of Family Channel and Playhouse Disney. "The combination of the new online lineup and the re-designed broadband player will make Family.ca a must-visit for kids eager for online content."