Facebook & PGA Tour Enter Global Content Pact

The PGA Tour has inked an expansive agreement with Facebook to distribute daily highlight packages internationally via Facebook Watch in 2020.

Kicking off with this week’s Farmers Insurance Open, the deal will see the PGA Tour publishing daily round recaps and player-specific highlights from more than 30 events. In will also include the forthcoming The Players Championship and FedExCup Playoffs. The expanded highlights will feature content from the tour’s core telecasts, along with content from the OTT service PGA Tour Live.

Fans can stay up to date with the latest highlights by following the PGA Tour Facebook page, where content will be posted daily at the completion of each tournament round. As part of the agreement, the tour will also engage fans in its Facebook group, The Gallery, with interactive elements such as Facebook Lives and Facebook Watch Parties.

Chris Wandell, VP of media business development at the PGA Tour, said: “We’re excited to expand our partnership with Facebook by delivering additional content for our fans. This is in response to our fans’ appetite for additional coverage packaged in a way that is convenient for them to consume.”

Sidhant Rao, Facebook’s sports league partnerships lead, said: “We’re thrilled to add PGA Tour recaps to our growing portfolio of sports highlights on Facebook Watch. Through this content, as well as products such as Facebook Groups and Watch Party, the Tour will be able to engage its fans in exciting new ways this year.