ESPN STAR Sports Names Chief of China Operations

SINGAPORE, July 28: Wong
Swee Teng has been named the new managing director and chief representative of
ESPN STAR Sports (ESS) China.

Wong will be responsible
for the strategic direction and growth of ESS’s operations in China as well as
managing business relationships with partners and affiliates in the country.
Prior to joining ESS, Wong served as a consultant for Bertelsmann China,
where he helped expand the organization’s book publishing business and also
oversaw the restructuring of Bertelsmann’s 14 companies in China.

Manu Sawhney, the managing
director of ESS, to whom Wong will report, said:
“Swee brings a wealth of experience and
business insights to the role. Having had the benefit of working in regional
and global positions coupled with his solid foundation in operations,
distribution and the digital space, I am confident he will do well as our new
head of China, a market with many exciting and fast-growing opportunities.”

—By
Jackie Stewart