ESPN, Microsoft’s Xbox 360 in On-Demand Sports Deal

BRISTOL/REDMOND, November 5: Microsoft Corporation has added
high- and standard-definition full-length sporting events, television shows and
video game programming from ESPN to Xbox LIVE, its online games and
entertainment network on Xbox 360.

ESPN programming available for download on Xbox LIVE include
full-length NCAA college football and basketball games; the Summer X Games 13;
the 2007 World Series of Poker; the 2007 season of The Contender; the full-length high-definition surfing documentary
Down the Barrel; and the 2006 and
2007 seasons of the reality series Madden Nation, which takes fans inside the world of Madden NFL
football competitive video gaming. ESPN content will be updated weekly with new
events and shows.

"Establishing this relationship with Microsoft on Xbox
360 provides an innovative way to reach our target demographic through this
dynamic next-generation entertainment console," said Matt Murphy, the
senior VP of digital video distribution on Disney and ESPN Media Networks.
"This agreement embodies our mission to deliver the best sports content to
fans, and does it through an exciting and robust platform that reaches millions
of people."

Currently offering more than 3,200 hours of entertainment
content from more than 30 studios and networks, Xbox LIVE Marketplace is the
only online service offering downloadable movies and TV shows in high
definition.

—By Irene Lew