Entara Expands U.K. Licensing Program for Domo

LONDON, August 10: The U.K.-based entertainment-rights
company Entara has reached new merchandising deals for Domo, the mascot of
Japanese pubcaster NHK’s BS2 satellite channel, for a line of mobile phone
accessories as well as prints and photo wallpaper.

Domo has over 400,000 fan websites around the world. A TV
series is in development with Nicktoons Network in the U.S. and Nickelodeon
Worldwide for launch this year.

The Monster Factory will produce MoPod mobile phone
accessories as well as 3-D molded Mobile Danglies. Retailing at £3.99, the
mobile phone accessory is already popular among the tween and teenage market
through distribution online and in stationery, gift and specialist stores.

ID-WALL will produce and distribute Domo canvas and poster
prints, as well as large format photo wallpaper to order with bespoke sizing
options. ID-WALL will retail the Domo product on their online outlet,
www.id-wall.com. The company specializes in providing licensed imagery from
well-known organizations and brands such as Star Wars and Virgin Comics.

Karen McNally, the VP of licensing and marketing at Entara,
commented: “Our aim is to build on Domo’s iconic status using a variety of
platforms in key product areas such as mobile, fashion and art that will allow
him to strengthen his presence in the retail market. With highly skilled,
design-focused licensees on board coupled with Domo’s quirky, unique character
and strong brand values, he is set to increase his cult following in the U.K.
and European territories before taking on world Domo-nation!”