Engine Sells MMA Fare

LOS ANGELES: Engine Entertainment has notched up new deals for the mixed martial arts Bellator Fighting Championships with broadcasters in Australia, Mexico, France, Finland, Southeast Asia and Africa.

Bellator is a style of MMA that allows fighters to control their own destiny by eliminating the subjectivity of matchmaking, and replicating the objectivity of virtually every other professional sport. The fighting program has been licensed to Foxtel Main Event in Australia, MVS Multi Vision channels in Mexico, AB Media channels in France, Channel 4/Nelonen in Finland, KIX and THRILL in Southeast Asia, and to Setanta for its channels in Sub-Sahara Africa.

Bellator is also available to Internet viewers in Japan, and Engine is in discussions with free-to-air terrestrial broadcasters, pay-per-view and VOD platforms and mobile services worldwide. Bellator, currently in its third season, airs on Fox Sports Net in the U.S. and The Score in Canada.

“Bellator’s popularity and impressive ratings in the U.S. are being noticed on a global scale, its demand from the MMA purists is traveling fast, and the production quality, along with the added value in each event, is attracting broadcasters worldwide,” said Engine Entertainment’s CEO, Chris Philip.