Endemol's Exposed Secures Extended Run in U.S. on MTV

HILVERSUM, February 6: MTV in the U.S. has commissioned an
additional 40 half-hour episodes of Exposed,
Endemol International’s high-tech dating format.

Exposed, which debuted on January 1 in the U.S. and airs
Mondays through Thursdays at 6 p.m., is pulling in a 1.12 rating and a 3.4
percent share among the 12-34 demographic. The series had been booked for an
initial run of 21 episodes. MTV has nearly tripled the length of the run to 61
with the new commission.

The extension of Exposed on MTV
in the U.S. follows news that MTV in Latin America has snapped up the completed
U.S. version of the show and has commissioned eight locally produced original
episodes. The U.S. series will premiere on MTV in Latin America in March while
the locally produced episodes are to debut two months later.

Created by Endemol USA, Exposed features rival suitors who compete to win the
affections of one person on a joint date. The suitors are unknowingly monitored
by Layered Voice Analysis (LVA) to determine whether they are lying in the
answers they give to the object of their affections. At the end, they are told
that they’ve been given a lie detector test and given the chance to confess
their untruths before the results are revealed.